The Unmitigated Nonsense That is Tumblr Ad System

[unspeakablehorror]

I continue to find it both hilarious and sad that Tumblr's ad system doesn't seem to operate on any conceivably logical basis. Like, I don't ever feel Tumblr's ads know too much about me, or for that matter, even care what I think about them. At the same time, why must people on Tumblr endure ads at all given how terribly unprofitable it all seems to be. Tumblr doesn't make money. So why does it have ads?